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NIgel Hutton's avatar

In a former life and a different century, we organised a more successful bus service from TRING station - a short distance south of Leighton Buzzard. The existing Tring Town Service (it’s a large village, really!) was extended to the station of the same name, a couple of miles outside the town. This extended service prospered because it was an extension of the town service, which provided a base of existing usage and operated along many roads in the village providing good accessibility for intending rail passengers. It was scheduled to meet the trains and operated twice an hour, 14 hours a day. I don't think the fares were integrated, but bus season tickets were priced to sell.

I don't know why anyone else didn't think of it, but we tapped into the station departure screen system and installed an extra screen adjacent to the bus stop, where the driver as well as intending passengers could see it. We established clear protocols for maximum waiting times in the event of delayed trains and the driver could easily work out if it made sense to wait for the train. Advice that the bus would wait for delayed trains was included in the printed timetables and roadside publicity, so train passengers were re-assured and passengers along the route knew that the bus might operate later in specific situations.

The timetable had recovery time built in, so timekeeping was maintained. As the service was operated as a cost contract, the operator followed the protocol and everyone was happy, especially the passengers. Over the years the service was salami sliced to achieve cost savings and the attractiveness reduced.

One issue we couldn't solve at the time was that passengers further along the route did not know if the bus was 'delayed' because the driver had waited for a late train. Technology now has an answer to this and RTI screens at bus stops and apps can now also keep non-train passengers informed of the status of the bus. All it takes is for the local authority to be passenger focused and some bus drivers who are still capable of a little mental arithmetic, though a modern system with a schedule adherence function could take over that task too.

Andrew Marsden's avatar

I do think the impact of not just frequency but reliability has much more of an impact on passenger behaviour than is generally discussed, as you mentioned.

This is anecdotal, but my (rural) bus route used to run 4 times per direction per day to and from the city on Sundays, but constantly had driver absence issues that meant that service got degraded. The last bus back was at around 17:15, but I would ALWAYS plan my day around getting the previous 15:15 service instead, so that if that service wasn't running I'd still be able to get the last bus two hours later, or find alternative arrangements if necessary.

A few years ago, that service was bumped from 4 to 6 buses per direction per day, with a new later 18:15 service being the final journey. I still mostly plan for the 15:15 because it's Sunday and not much happens after 16:00, but I also not-infrequently plan around the 17:15 instead, knowing that I have a fail-safe in the 18:15. It's not a 100% reliable strategy (the next bus could be cancelled too of course), but it hasn't failed me thus far, and that safety net is a POWERFUL anchor cognitively.

A similar anchor in the opposite direction: my most common rail journey, I usually buy on split Advance tickets, for a regional leg and then a long-distance leg. The regional leg is frequent enough and easy enough to research that I will look up how the trains are running in the morning, and potentially make the decision to abandon the Advance ticket and travel earlier (buying an Off-Peak or Anytime single) to guarantee making my booked long-distance service.

Now I am an unusually anxious person, to some extent, and I'm also an over planner, but I have seen others who aren't quite as neurotic as I am who apply some of the same principles to lesser extents. I'm also probably at the extreme end of price-sensitivity, being unwaged and travelling almost exclusively for leisure and family reasons.

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